X5 Media was created to help athletes, teams, and programs navigate visibility, storytelling, and recruiting with clarity, honesty, and intention.

We believe sport is more than competition. It’s movement, timing, effort, and story. When done well, sports videography can be a tool and a form of art. Our work lives at the intersection of evaluation, storytelling, and identity.

The sports media space is crowded with flash, noise, and empty promises.

Athletes are overwhelmed by recruiting advice.
Programs are trying to build culture, visibility, and pride.
Everyone is competing for attention.

X5 Media exists to cut through the noise

We help athletes present themselves clearly to college coaches and help teams and programs tell their story in a way that is authentic, cohesive, and meaningful.